Friday, 12 November 2010

Researching Target Audiences of Other Magazines

Whilst doing my research, I realised that most music magazines are part of the Rock genre, such as Kerrang and Classic Rock.


It then occurred to me that most of these music magazines are aimed at males. This made me decide to create a magazine aimed at females. It also seemed that other magazines were aimed at older men. As I want my magazine to stand out from the rest, I aimed mine at teenagers. As my magazine is Gothic, my target audience is quite unique. I want to aim it at teenagers in the social demographic groups C-D. Usually, you wouldn't find many upper-middle class goths, only in the middle-working class categories. The might feel misunderstood by others, and turn to goth music as an escape route from the norm.


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