Investigating the Market

To investigate the market, I went to WHSmiths to look at other music magazines. I found that there were a lot of Rock Magazines, like Kerrang, Classic Rock and Clash.

 I wanted to steer clear of the Rock genre, and go for a genre to fill the gap in the market. When I looked, there were no magazines in the Goth, Emo, Country or Techno genres. So I decided to go for a Gothic-type magazine. 

I then went on to find out the average price of music magazines. I looked online at http://www.whsmith.co.uk/ and typed in the names of a few magazines:

• I found that Kerrang costs £2.20 per issue
• Q costs £3.90
• Classic Rock costs £4.99
• MixMag costs £4.20
• NME costs £2.10

Once I had this basic information, I worked out an average price. I added up the costs of all the magazines (£17.39), then divided it by the total number of magazines (5) to get £3.478. I then rounded up the price to £3.50, and this would be the price of my magazine.